Cookies: “Cookies” (which may be html files, javascript files or other technology) are text files that help store user preferences and activity. “Web beacons” (also known as image tags, gifs or web bugs) are small pieces of code used to collect advertising data, such as counting page views, promotion views or advertising responses. The Sources and/or third parties may use “cookies,” “web beacons” and other similar tracking technologies (collectively, “Tracking Technologies”) to collect information from you automatically as you use the Sources, browse DLS websites and the web so that we can recognize revisits to our Sources and provide a more personalized experience. Cookies are sent to your browser from our Sources and stored on your computer or device. DLS uses Cookies to track certain information about your usage and devices, such as host domain, IP address, pages accessed, clickstreams, time spent on our Sources and general browser statistics. DLS uses this information to, among other things, identify broad demographic trends that may be used to provide information tailored to your interests. We may link the information we store in Cookies to personal information you submit while using our Sources.
Other Tracking Technologies: We use Tracking Technologies to help tailor our content, understand website and internet usage, improve or customize the content, offerings or advertisements through the Sources, personalize your experience with respect to the Sources (for example, to recognize you by name when you return to a DLS website), save your password in password-protected areas, help us offer you products or services that may be of interest to you, deliver relevant advertising, maintain and administer the Sources and for other purposes described in the “How We Use and Share your Information” section below.
These Tracking Technologies collect “click stream” data and information regarding your use of the Sources, such as your visits, use of our features and preferences, and may also collect your IP address or some other identifier unique to the device you use to access the Sources (“Identifier”). Your Identifier may be automatically assigned to the device you use to access the Sources. By using the Sources, whether as a registered user or otherwise, you acknowledge, understand and hereby agree that you are giving us your consent to track your activities and your use of the Sources through these Tracking Technologies.
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do or don’t like, etc.), and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
DLS’s use of Automated Interactions may change over time as technology evolves. The descriptions above are designed to provide you with some detail about DLS’s current approach to information collected from Automated Interactions.
